Money Is Like Honey. It Attracts Every Bear.

30 Jan

If you’re trying to seed the market for sales reps.  If you’re trying to introduce big potential customers to your brand by setting up product trials and reviews.  Then incentivize those people with money.

Money is like honey; it’ll lure the big bears to climb your tree. 

brown-bear-climbing-a-tree-attracted-by-honey

But if learning is what you’re after.  If you’re really interested in feedback that will improve your product.  Then find customers who will try your product or attend your focus group for free.  Seek out those consumers that care enough about what you do that they’re willing to give up their time at no cost to make your product better.

The best feedback comes from those that don’t need to be paid to give it. 

If making a big sale is all you’re after, attract the big bears with lots of honey.  But if knowledge is your goal, often times the most important incentive is no incentive at all.

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One Response to “Money Is Like Honey. It Attracts Every Bear.”

Trackbacks/Pingbacks

  1. Are You Ready? | Biz Bits - March 29, 2013

    […] groups attract two types of people: those in it for the money, and those who want to be heard.  The second group is the only group […]

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