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Hungry for Knowledge

7 Mar

 When I want takeout, I use Seamless.  One password, one time entering my credit card number, food at my door in 25 minutes.

In the new age of higher education publishing, students will exclusively purchase access codes to online content.  Why should they have to visit four different publisher websites to purchase their course materials for the semester?  Create four different passwords?  Enter their credit card information four times?

Publishers are still stuck in the stone age of brick and mortar campus bookstores.  In the stone age, we shipped our books to the bookstore, and students bought them off the shelf.  With the rise of digital content, students now must navigate our often poorly designed websites, pick just the right online bundle of content among many similar choices, and then go through a lengthy purchasing process.  We never had to worry about our bounce rate until now, but I have no doubt that we lose customers because our digital purchasing is too complicated.

Free and open courseware, the de-emphasis of the textbook by instructors, and our pricing models have already damaged sell-through.    At the very least, we must eliminate barriers to purchase by coming up with a simpler way for students to find and buy our products.

The solution: one website on which students can search and purchase the digital content of all publishers.  Students create one password and enter their credit card information just once. 

A Seamless for course materials.  Our products contain so much knowledge, but we have a lot to learn from our favorite take-out spots.

 

Chinese Takeout - With cookie and blank fortune

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