Tag Archives: feedback

Are You Ready?

29 Mar

I ran a focus group yesterday to record product users (in this case 18 year olds) giving our product glowing endorsements.

What I captured on film instead is two of the most opinionated teenagers you’ll ever meet bashing our product.

These outspoken attendees called the product trivial, degrading, insulting.  You can hear the tension in my voice on the recording, the strain of me nodding my head and asking “explain further…” when all I wanted to do was lash back.  They’re wrong and I know it.

But it doesn’t matter what I know. Or what I think.  I seethed for hours after the focus group until I realized how naive I was to expect a love fest of a focus group.  How silly I was to think I could control the feedback they gave me for the camera.

Focus groups attract two types of people: those in it for the money, and those who want to be heard.  The second group is the only group that matters, and they’re often critical.  You’re not going to like everything they say.  The point isn’t to control their feedback.  It’s to have their feedback control what you do.

feedback

Be sure you can answer yes to all of these questions before you run a focus group:

Are you ready to listen?

Are you ready to be criticized and instead of arguing, push your retorts deep down into the pit of your stomach?

Are you ready to make changes?

Feedback is coming.  Are you ready for it?

 

Money Is Like Honey. It Attracts Every Bear.

30 Jan

If you’re trying to seed the market for sales reps.  If you’re trying to introduce big potential customers to your brand by setting up product trials and reviews.  Then incentivize those people with money.

Money is like honey; it’ll lure the big bears to climb your tree. 

brown-bear-climbing-a-tree-attracted-by-honey

But if learning is what you’re after.  If you’re really interested in feedback that will improve your product.  Then find customers who will try your product or attend your focus group for free.  Seek out those consumers that care enough about what you do that they’re willing to give up their time at no cost to make your product better.

The best feedback comes from those that don’t need to be paid to give it. 

If making a big sale is all you’re after, attract the big bears with lots of honey.  But if knowledge is your goal, often times the most important incentive is no incentive at all.

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